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Google Autos Sheet

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OVERVIEW

Google Autos Sheet: Redesigning the autos listings page

The current listing experience is an immersive experience off the Google Search Results Page. This will cause issues in Europe with the Digital Marketing Act regulations (as seen on Hotels, travel etc primarily due to 1P immersive being viewed as not equal to 3P in the EU). The team’s ultimate goal is to migrate the immersive experience to the Google Search Results Page, which results in the car sheet leveraging the universal viewer framework to align with other Search Result Page experiences.

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This is the current listings expereince

My Role

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Lead UX Researcher and Lead UX Designer

Team

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UX Design Consultant

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UX Research Consultant

Project Timeline

March 2023 - June 2023

Tools

Figma

PROBLEM STATEMENT

The current listings experience is an immersive experience off the Google Search Results Page which will cause issues in Europe with the Digital Marketing Act regulations (as seen on Hotels

GOAL

Create an experience within the google search page using the universal framework and the detail entity framework

My UX Design Process

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My Car Buying Journey:

As part of the car buying exercise, I had to create a user journey map. This was important in order to be able to empatheize with our users and the problems that they face on their car buying journey.

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COMPETITIVE ANALYSIS

I explored how other autos websites helps users learn about cars to buy

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I tested each competitors under these categories: Specification, Education, Actionability, Visualization and Navigation.

Specification

  • How easy is it to deep dive into one car?

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Education

  • How easy is it to information about one car?

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Actionability

  • How easy is it for users to take action?

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Visualization

  • How intuitive is information visualized?

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Navigation

  • How easy is it to find cars?

BLOCK DIAGRAM

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LOW-FIDELITY WIREFRAME

HI-FIDELITY WIREFRAME

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