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Google Autos Sheet

Redesigning a Google search page

I redesigned the Google auto listing page to accommodate European regulations by migrating an immersive experience within the Google Search results page. I did a comprehensive competitive analysis and organized information architecture by using block diagrams to redesign the page using the universal viewer framework .

Product

Google Webpage

Skills

Competitive analysis and block diagrams

My Role

UX Designer and UX Researcher

Timeline

Collaborators

Senior UX Designer and UX Researcher

This is the current listings expereince

Problem Statement

The current listings experience is an immersive experience off the Google Search Results Page which will cause issues in Europe with the Digital Marketing Act regulations (as seen on Hotels

Goal

My UX Design Process

Create an experience within the google search page using the universal framework and the detail entity framework

Background Research

Car buying exercise and competitive analysis

Information Architecture

Block diagrams

Low-fidelity designs

Hi-fidelity designs

My Car Buying Journey:

As part of the car buying exercise, I had to create a user journey map. This was important in order to be able to empatheize with our users and the problems that they face on their car buying journey.